About Us

Finding Inspiration around every buoy

~To stay the course.... sometimes you have to make waves~

Our Story

We are a family owned business since 2018. We pride ourselves in quality ethics, that take our everyday operation to the next level.
Precision detailing, secure storage, professional watersports training, and unbeatable prices help create the ultimate out of water experience.

Meet The Team

Trent Edberg

Founder/Co-Owner

Being a watersports enthusiast his whole life, Trent has always been on the water, he realized at a young age he had a passion for water skiing, since then he prides himself in making sure everyone has the opportunity to get out on the water!

Peggy Edberg

Co-Owner/Office Manager

Peg has a passion for helping others and being apart of the community, here at The Craft she assists in the day to day operations. Peg loves spending time with family, so a family business is a perfect fit!

Loren Edberg

Co-Owner/Business Manager

He started waterskiing at 6 years old and has been around boating for 50 years and enjoys the relaxation it provides. He has taught his family how to ski and enjoys teaching others tpo appreciate watersports. Growing up his dad taught him how to think outside the box and how to engineer things, and not to be afraid of taking on challenges. Creating a family business was a perfect fit for Loren.

Hailey Oachs

Social Media Guru

Hailey joined The Craft in 2021, She enjoys the lake life and is always looking for inspiration on the water.

Eli Edberg

Crew Member

Eli grew up on the shores of Madison Lake, MN, his interests include jet skiing, mechanical engineering and sports. Here at the Craft he helps in the day to day operations, with his eagerness to learn its clear he has a bright future ahead!

Harper & Quinn

Entertainment

Daughters of Trent and Hailey, these two girls are sure to make you smile. They make work more enjoyable with their positive attitudes and playful ways. They are sure to brighten up anyone's day!